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Are CMOs Wasting Their $25 Billion MarTech Investment?
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] A shiny new CRM with countless features … that’s used only to send automated confirmation emails. A social media...
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Content is Key to Great Customer Experience [Webinar]
Marketers have lots of questions about building and maintaining a Best-in-Class customer experience program. In fact, Aberdeen’s recent research reveals that adapting to the era of empowered buyers –...
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What Does a CEO Look for in a CMO?
Justin Talerico is CEO, CMO, and co-founder of ion interactive. The fact that Justin wears both mantles –CEO and CMO – I thought that he would be ideally well-positioned to answer a question with which...
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Rethinking Your B2B Branding Strategy
It’s no secret that branding plays a critical role in the B2C marketplace. As consumers we are frequently swayed by our emotions and, thus, strongly influenced by branding. By contrast, branding in B2B...
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Right Audience, Right Platform, Right Message, Right Time
Ben Plummer is CMO at Host Analytics. When they got in touch with us about contributing to CFO Essentials, we had a chance to speak with Ben about his experiences in the chief marketing share. You...
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Is There a Future for Marketing?
I attended the Future M conference for the first time this year. [DISCLOSURE: The organizers were gracious enough to provide me with a “Media” pass. Thanks!] The theme of this annual conference is, as...
View ArticleDigital Transformation and the End(s) of Marketing
A few years back, I was working at a company whose French subsidiary ran a survey on “digital transformation.” The focus, as I recall, was on marketing departments and how “digital” they were or were...
View ArticleAre Brands the New Gods?
“Marketing must be much more mythical.” – Wolfgang Schaefer and JP Kuehlwein What purpose do brands serve? On the surface, a brand is merely a distinguishing mark that is supposed to set one product...
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The CMO and the Sales Leader: A Match Made in Heaven
If you ever watched Married with Children, then you’re familiar with this Frank Sinatra classic: Love and marriage, love and marriage/They go together like a horse and carriage/This I tell you,...
View ArticleDo Design and Business Have Anything in Common?
When you get in a room full of design professionals, you will often hear them talk about “business people.” Traditionally, the conversation centers around the way that business people fail to...
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